“This feeds into the anxiety that many women have about their husbands.” (Or, at least, the anxiety of all the women that have typed that question into Google.) “On the other hand, the commercial could be the first mainstream commercial that targets bisexual people,” Witeck says. 1 result that comes up is ‘gay,’” he says. “If you type ‘Is my husband…’ into Google, the No. Is this effective advertising? “It’s troubling in one way because women may hate it,” says Bob Witeck, president and founder of Witeck Communications Inc., a public relations firm in Washington, D.C. “You gentlemen ready to check in?” she asks. When the woman walks away to freshen up, another man comes along and the receptionist assumes they’re together.
The ad, running on Bravo TV, E! and Logo TV, features a man and woman checking into a hotel. The new installment of the “what happens here, stays here” campaign, however, suggests Sin City is a place where a man can cheat on his wife or girlfriend – with another man.
